How You Can Build Your Own Home Business Site
You can easily create your home business site without paying a web designer a lot of money. There are many ways to build a website for free nowadays including free templates from your webhost or by using a blog platform.
In this article I am going to discuss using the free and open source blogging tool WordPress because it is one of the easiest and most popular web building tools today. There is a totally free blog option at WordPress.com, but I am going to suggest you use the self-hosted WordPress.org for your home business website. This is because the free version is designed for blogs and there are restrictions for plugins and advertising, while the self-hosted version is an ideal option for small company websites. A self-hosted WordPress website is also great for small business branding as it does not include WordPress in the site address.
The main reason WordPress is great for home based businesses is it allows you to design an extremely nice, professional looking website with no website design experience. Simply use a free or an inexpensive paid template, or theme, and upload your logo and pictures. That's all you need for a nice looking website. Some themes are easier to edit than others if you have little knowledge of html or web design, therefore stick with a theme that is easy for you to edit.
WordPress is a free open source Web-based software which is great cost savings since you do not have to buy any expensive web design software. It's also possible to log directly into your website using any laptop or computer which makes it easy to edit your website and moderate comments on the go.
WordPress can also be perfect for Search Engine Optimization(SEO) and allows your home business website to rank well without being an SEO pro.
Here are some things you should include in your home based company website:
Testimonials and examples of your work. Ask your clients to supply you with testimonials about your services and how they benefited them. They should discuss their experience with you or how you have enhanced his or her small business income, product sales, as well as any additional appropriate benefit. Put this information on your web site; it's a great (and free!) way to market your services to others. Satisfied customers will be very happy to provide you with a testimonial, so don't hesitate to ask.
The home-page of your company website should be an advertisement for your organization. Of course this does not mean you ought to use over-the-top, flashy presentations, but you should make sure your home page outlines the reasons why they need to explore your website further. Why do you shine among your competitors and why they want to do business with you.
Your Contact info must be easy to find everywhere on your web site. Use a legitimate email address for your home based business which includes your domain name. When your business email is from a free email account, prospective clients may get the sense your small business is a just hobby. Quality website hosting companies will provide you with free email addresses just for your domain name. If you prefer using a Gmail or another free email, it is easy to forward your emails to your free account where you can look at them conveniently. Your customers will not know and will just see your domain email address.
For one's safety over the Internet, you can use a po box for your company address to avoid providing your home address on your website and business cards. For the website's domain name, be sure that your registrar can make your home address private, or instead, provide the po box address. This is for your family's protection while promoting a home based business online.
Starting a home business is definitely an exciting move which can greatly improve your future but it really shouldn't break the bank. Through making your own home business website, you will save a considerable amount of money that can be used on equipment, advertisements or anything else you need to launch your home based business. The good news is WordPress provides an inexpensive and viable choice for many.
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Jan Harris is a veteran administrative professional with over 20 years of experience and currently works at home as a Virtual Assistant. She has a passion for helping others learn how to work at home and make a living being their own boss.